Pragmatic Marketing
Pragmatic marketing is a method of marketing that focuses on understanding the needs of customers and providing them with products they desire. It involves interviewing prospective customers, creating an initial prototype of the product and then evaluating it with them to ensure it meets their needs. The process continues throughout the entire life cycle of the product.
One approach flirts with relativism, which implies that truth is not as crucial a philosophical concept as it is traditionally considered to be. One approach is more cautious in its use of relativism and focuses on the speech-act project and its justification.
Track and trace
Track and trace is a key supply chain management tool that allows businesses to know the location of goods at all times. This transparency helps companies improve logistics workflows, reduce time and reduce costs. Additionally, it helps them improve quality and efficiency. It also helps reduce manual count and check. It also helps prevent production disruptions due to insufficient or low-quality raw materials and appliances.
During the pandemic, a lot of companies realized that they had no an end-to-end view of their supply chains. This has resulted in a rise in the demand for smart, scalable track and trace technology that can provide more reliable, accurate data on the performance of supply chains. These new technologies could make the supply chain more resilient to disruptions that may occur in the future and also protect the health or consumers.
One way to enhance your company's track and trace capabilities is to upgrade your CMMS software to include an option for serialisation. This will ensure that every item has a unique identifier that can be recorded and tracked in real-time. This will help you comply with regulatory requirements for example, those related to food safety. Using a digital platform like MaintainX that is integrated with your CMMS software, will allow you to access and analyze the data using a simple interface.

The term "track and trace can be confusing because it is similar to "follow the track." However it is a completely different method, and it involves recording the journey of a shipment or asset. The information is then accessible to all those involved in the supply chain, including customers. This gives the client more confidence in the delivery and allows them to check whether the item was damaged or lost during transit.
The majority of parcels that are shipped nowadays are digitally scanned every stage of the transport process. The details are then made available online, allowing customers to see the status of their package anytime. This makes the shipping experience more enjoyable for both the customer and the carriers. This allows them to offer the service at a lower cost.
Counterfeit detection
Counterfeiting and grey market diversion cost businesses trillions of dollars every year1. It damages brands' reputations and damages trust, and in the case of food items and medicines, threatens the health of the public. To combat this scourge, real-time item-level tracking is essential. However, due to cost digital authentication has generally been reserved for high-value items.
Pragmatic's world-leading visual detection technology powers a range of counterfeit prevention tools that work to protect your business. It is built on the Visual-AI stack, which offers flexible and scaleable counterfeit detection for your marketplaces and platforms. Our solution is fast, accurate, and easy to use.
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